Real estate PPC services built within housing ad rules
Real estate advertising runs under rules most industries never meet. Housing ads in the United States cannot be targeted by age, gender or ZIP code, and both Google and Meta enforce that. We run search, lead ads and listing campaigns for brokerages, agent teams, developers and property managers inside those limits, and track every lead into the CRM your agents already use.
What the Special Ad Category changes
On Meta, any ad for selling or renting a home, home insurance, mortgages or related services must run under the housing Special Ad Category. That removes age and gender targeting, removes ZIP code targeting, requires a minimum radius around any location and limits detailed targeting and audiences built from your customer data. Google applies similar restrictions to housing ads in the United States and Canada, removing targeting or exclusion by gender, age, parental status, marital status and ZIP code.
These rules exist to prevent housing discrimination, and breaking them can suspend an ad account. We declare the category correctly on every campaign, write ads that describe the property and the offer rather than the ideal resident, and build audiences from first-party engagement and broad location targeting. With targeting narrowed, creative and landing pages do most of the work of attracting the right buyers, sellers or renters.
Search for buyers, sellers and renters
Google and Microsoft search capture people with active intent: homes for sale in a neighborhood, apartments for rent near a landmark, the value of their house, agents in a city. We separate buyer, seller and renter campaigns, because a homeowner wondering what their property is worth needs a valuation offer, not listings. Our bing ads management work adds the Microsoft audience, which often searches from desktop during the workday.
Lead ads and listings on Meta
Meta lead ads let prospects request a showing, a valuation or a brochure without leaving the app, with forms prefilled from their profile. We add a qualifying question or two, such as timeline or price range, so agents can prioritize. For brokerages and developers with many properties, a listing catalog powers dynamic ads that show available homes and update as listings change. New developments get video tours on Meta and YouTube.
Retargeting site visitors
People browsing listings return many times before they reach out. Our retargeting agency work brings them back with new listings, open house dates and price changes, using site engagement rather than restricted demographic data.
What a real estate plan covers
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Special Ad Category setup and housing policy checks on every campaign.
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Search campaigns for buyers, sellers, renters and agent recruitment where relevant.
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Meta lead ads with qualifying questions, and listing catalogs for dynamic ads.
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Landing pages for valuations, developments, open houses and featured listings.
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Lead routing to your CRM with instant notification so agents follow up quickly.
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Offline conversion import when leads become showings, listings or closed transactions.
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Reporting by campaign, office or agent team.
Self-serve onboarding
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Choose a plan on the ppc management pricing page and pay online.
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Fill in the brief: markets, property types, listing feed, CRM, lead routing rules and brokerage compliance requirements.
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Grant access to Google Ads, Meta, Microsoft Advertising and GA4 with the guided steps.
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We audit existing accounts, check category declarations and post a written plan for approval.
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We launch and report leads, showings and closings as your CRM records them.
Real estate businesses we work with
Brokerages and agent teams running buyer and seller campaigns across several areas. Developers marketing a new building or community. Property managers filling rental units. Mortgage and title partners also fall under housing rules and are welcome on the same terms. Lead quality depends on tracking past the form, so we connect your CRM through our conversion tracking setup work. For the social side in detail, see our facebook ads agency page.
Real estate plans and prices
Growth costs $2,500 per month for two channels and up to $25,000 of monthly spend, with one landing page at the start. Scale costs $6,000 per month for up to five channels, up to $100,000 of spend and three landing pages plus one a month. Enterprise costs $10,000 per month for all channels and up to $400,000 of spend. Paying annually lowers each plan by 15 percent. Ad spend is paid from your card to the platforms.
Can you target first-time buyers or a specific age group
No. Housing rules forbid targeting by age and similar traits. We reach first-time buyers through the content of ads and landing pages, such as starter homes and down payment guides, shown to broad audiences in your market.
Do lead ads produce low quality leads
They can, when the form is too easy. Qualifying questions, a review screen and CRM feedback on which leads became showings help platforms find more serious prospects.
Can you advertise individual listings
Yes. Single listings run as their own ads, and larger inventories run through a listing catalog that keeps ads in sync with availability.
Do you handle fair housing wording
We write ads that describe properties and offers rather than people, and every ad passes your approval. Your brokerage keeps final responsibility for compliance.
Can agents get leads directly
Yes. Leads route to your CRM or directly to agents according to the rules in your brief.
Reach buyers, sellers and renters within the rules
Choose a plan and onboarding begins with a housing compliance check, or build a campaign plan to see a channel mix for your market.