What PPC in marketing means and when it fits your business
A clear explanation of pay per click advertising, ad auctions, ad rank, the main channels and the situations where paid campaigns make sense.
PPC blog with practical guides for paid campaigns
Plain, practical articles from the team that runs paid campaigns every day. We write about how ad auctions work, what PPC management costs, how to judge an agency, which channel fits which goal and how to set up tracking that the ad platforms can actually use.
Read the article
How much PPC management costs and what you pay for
The common pricing models (flat fee, percent of spend, hourly, hybrid), the factors that move the price and what a management fee should cover.
How to choose a PPC agency without regrets
The criteria that matter, the red flags to walk away from and the questions to ask before you sign anything.
Google Ads vs Facebook Ads and how to split a test budget
Search intent against social discovery, formats, tracking differences and a sensible way to test both channels side by side.
Meta Conversions API setup step by step
What the Conversions API does, how browser and server events work together, deduplication with event_id, match quality and testing in Events Manager.
A GA4 conversion tracking checklist you can work through today
Key events, Google Tag Manager, consent mode, enhanced conversions, cross-domain tracking, UTM hygiene, Google Ads import and the mistakes we see most often.
GA4 conversion tracking checklist
Read the articleTurn the reading into a campaign plan
Answer a few questions about your business, goal and budget and get a personalised paid media plan built for you in minutes.