YouTube ads agency for in-stream, Shorts and Demand Gen video
PaidCampaigns is a YouTube ads agency that plans video campaigns as part of a full funnel, not as a branding experiment with no measurement. We cut your footage into the formats YouTube actually serves, run in-stream, Shorts and Demand Gen campaigns from your Google Ads account, and connect results to conversions you care about. You sign up online and link your channel to Google Ads in a few clicks.
What we run on YouTube
YouTube ads live inside Google Ads, which means video can share conversion data, audiences and bidding with your search and shopping campaigns.
- Skippable in-stream ads before and during videos, with a clear message in the first five seconds, before the skip button appears.
- Shorts ads in the vertical feed, using 9:16 edits with fast pacing, captions and sound that works on a phone.
- Demand Gen video campaigns that reach YouTube, Shorts, Discover and Gmail with lookalike segments built from your customer lists.
- Video reach and view campaigns where the goal is awareness for a launch or a new market, kept to a defined share of budget.
- Video remarketing to people who watched, subscribed or visited your channel, coordinated with other channels.
Video edits built for each placement
One long brand film rarely works everywhere. We take what you have, including product footage, founder clips, customer content you own rights to and screen recordings, and produce versions for each placement: horizontal 16:9 for in-stream, vertical 9:16 for Shorts, and square cuts where Demand Gen benefits from them. Each version opens with a hook, shows the product early, and puts the brand in the first seconds. Tests compare hooks and lengths, and our notes explain which openings kept people watching.
What is included in YouTube ads management
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Audit of existing video campaigns during onboarding, written up in the client panel.
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Audience planning: customer match lists, custom segments from search terms, in-market and life event audiences, and placement exclusions for content you do not want next to your brand.
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Monthly video edits and thumbnails counted within your creative allowance.
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Conversion tracking through GA4, Google Tag Manager and enhanced conversions, shared with your other Google campaigns.
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A landing page at the start, designed for viewers arriving from video.
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Live dashboard with view and conversion data, monthly review, and weekly notes on higher plans.
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Your YouTube channel, Google Ads account and videos remain your property.
How to start YouTube campaigns online
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Choose a plan and pay online.
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Fill in the brief in the client panel with your offer, audience, existing videos and any brand safety rules.
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Accept our manager link in Google Ads, then in YouTube Studio open Settings, Channel, Advanced settings and link your Google Ads account so we can use channel videos and build viewer audiences. The panel guides each step.
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Set your goal and monthly budget. Google bills your own card.
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We audit, cut the first edits, set up tracking and launch, and you follow along through panel messages and email.
Who YouTube advertising suits
Ecommerce brands whose products need to be shown in use, especially when search demand for the category is still small. SaaS companies with a product that is easier to understand in a short demo than in a text ad. Local and multi-location businesses that want awareness in specific areas before people start searching. YouTube works best next to search, so see our google ads agency page, and short vertical video also runs on TikTok through our tiktok ads agency. For viewers who watched but did not act, the retargeting agency page explains how we follow up.
YouTube ads management pricing
The Growth plan is $2,500 per month with 2 channels, for example Google Search and YouTube. The Scale plan is $6,000 per month for up to 5 channels and 25 new creatives a month, which gives room for regular video testing. The Enterprise plan is $10,000 per month for all 7 channels and 60 creatives. Prepaying for a year reduces each plan by 15 percent. Ad spend is billed by Google to you and is never part of our fee. See ppc management pricing for the full table.
YouTube ads questions
Do we need professionally produced video?
Not necessarily. Clear, honest footage filmed on a phone often performs well, especially on Shorts. We edit what you have into proper ad formats and tell you what extra shots would help.
Is YouTube only for brand awareness?
No. Demand Gen and in-stream campaigns with conversion bidding can drive sales and leads, especially when they share good conversion data with your search campaigns.
How do you measure YouTube results?
We track conversions through GA4 and Google Ads, including view-through conversions where relevant, and we look at branded search lift and assisted conversions instead of judging video only on last click.
Can our ads avoid certain types of content?
Yes. We set content exclusions, sensitive category settings and placement exclusion lists so your ads stay away from channels and topics you do not want.
Put your video in front of the right viewers
Start online, or build your campaign plan to see whether YouTube belongs in your budget this quarter.