LinkedIn ads agency for B2B pipeline, ABM and lead generation
PaidCampaigns is a LinkedIn ads agency for B2B and SaaS teams who pay premium clicks and need every one of them to reach the right buyer. We build audiences from job titles, company lists and your CRM, write ads that a busy director will actually read, and connect LinkedIn to your pipeline so campaigns are judged on opportunities, not on cheap form fills. You start online and grant access from Campaign Manager.
What we run on LinkedIn
LinkedIn clicks cost more than on most platforms, so precision and offer quality decide whether the channel pays off.
- Sponsored Content in single image, carousel and video formats in the main feed, aimed at the roles, seniorities and industries that buy from you.
- Document Ads that let readers preview a guide, report or checklist in the feed, with the full file gated behind a Lead Gen Form when that fits your funnel.
- Lead Gen Forms prefilled from the member profile, with hidden fields for campaign source and a sync to your CRM.
- Conversation Ads sent to the inbox with branching buttons, used carefully for event invitations, demos of content or high-intent offers.
- Account based marketing with matched company lists uploaded from your target account list or CRM, layered with job function and seniority.
- Retargeting of website visitors, video viewers and people who opened a form without submitting it.
Measuring LinkedIn by pipeline, not by clicks
We install the Insight Tag, set up the LinkedIn Conversions API so server events fill the gaps left by browsers, and import offline conversions from your CRM, for example marketing qualified leads, opportunities and closed deals from HubSpot or Salesforce. That lets you see which campaigns produce sales conversations and lets the platform optimize toward the people who become real pipeline.
What is included in LinkedIn ads management
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Audit of your Campaign Manager account during onboarding, written up in the client panel.
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Audience architecture: target account lists, role and seniority layers, exclusions for customers, competitors and job seekers.
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New ad creatives every month, including document designs and carousel frames.
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A landing page at the start for traffic that does not use Lead Gen Forms.
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Insight Tag, LinkedIn CAPI and CRM offline import on Scale and Enterprise.
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Live dashboard, monthly review, and weekly written notes on higher plans.
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Your ad account, Company Page, lead forms and matched audiences stay under your ownership.
How to start without a discovery call
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Choose a plan and pay online.
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Complete the brief in the client panel: ideal customer profile, deal size, sales cycle, target account list, content you can offer.
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In Campaign Manager, open account settings, choose Manage access and add our specialist with the Campaign manager role. On your Company Page, grant the Sponsored Content poster role so ads can run from your Page. The panel shows each step.
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Set the goal and monthly budget. LinkedIn charges your own card.
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We audit, build audiences, set up conversion tracking and launch. Approvals and questions go through panel messages and email.
Who LinkedIn advertising is for
B2B SaaS companies selling to defined roles and company sizes, where one closed deal pays for months of media. Professional services firms and agencies running account based programs on a list of named companies. Enterprise marketing teams that want LinkedIn run alongside search with shared reporting. Many B2B accounts pair LinkedIn with Microsoft Advertising, which offers LinkedIn profile targeting on search, so see our bing ads management page. Demand captured on Google is covered by our google ads agency, and the paid social agency page explains how LinkedIn fits with Meta and TikTok.
LinkedIn ads management pricing
Growth costs $2,500 a month and covers 2 channels, often LinkedIn and Google Search for B2B. Scale costs $6,000 a month for up to 5 channels and includes LinkedIn CAPI and CRM offline import. Enterprise costs $10,000 a month for all 7 channels, a named account lead, SSO for the client panel and annual invoicing with a PO and net 30 terms. Annual prepay is 15 percent lower on every plan. Media spend is paid by you to LinkedIn and sits outside the fee. Compare plans on ppc management pricing.
LinkedIn ads questions
Is LinkedIn worth it with such expensive clicks?
It depends on deal value and how tightly your buyers can be defined. When one customer is worth thousands, reaching exact roles at exact companies often justifies the cost. We tell you during onboarding if your numbers point elsewhere.
Should we use Lead Gen Forms or send people to our site?
Both have a place. Forms are prefilled and easy to submit, which brings volume but sometimes lower intent. Landing pages filter harder. We often test both and judge them by what happens in your CRM.
Can you run account based marketing?
Yes. We upload your target company lists as matched audiences, layer roles and seniority, and report on engagement by account, not only by click.
Which CRMs do you connect for offline conversions?
We commonly work with HubSpot and Salesforce, and with other CRMs that can export conversion events with a click ID or email.
Do you write the content for Document Ads?
We design the ad and the document layout from material you have, such as a guide or research. Where you have no content yet, the brief tells us what your buyers need and we draft it for your review.
Make LinkedIn spend accountable to pipeline
Start online today, or build a campaign plan to see how LinkedIn and search split your B2B budget.