Bing ads management for search campaigns on Microsoft Advertising
PaidCampaigns offers Bing ads management for businesses that already advertise on Google and want the search audience they are missing. Microsoft Advertising serves ads on Bing, Yahoo, DuckDuckGo and inside Microsoft products, and its audience skews toward desktop users at work. We import what works from Google, adjust what does not translate, and manage the account every week. You start online and approve our account link from inside Microsoft Advertising.
What we run on Microsoft Advertising
- Bing search campaigns with keyword themes, responsive search ads and ad extensions, structured the same way as your best Google campaigns.
- Shopping campaigns for ecommerce, using a product feed in Microsoft Merchant Center.
- Performance Max on Microsoft Advertising where the account has the conversion history to support it.
- LinkedIn profile targeting, a feature unique to Microsoft search, which lets us adjust bids by company, industry and job function on search ads.
- Microsoft Audience Network placements for remarketing and in-market audiences across MSN, Outlook and partner sites, with publisher exclusions to keep quality high.
Importing from Google and what we change after
Microsoft Advertising lets you import Google Ads campaigns in minutes, and many accounts stop there. That leaves money on the table, because the platforms behave differently. After the import we review and adjust:
- Bids and budgets, since click prices and volumes differ and Google settings rarely fit as they are.
- Match types and negative keywords, because query matching on Bing does not behave identically and new irrelevant searches appear.
- Location and language settings, which can translate in unexpected ways during import.
- Ad schedules and device bid adjustments, as Bing traffic leans toward desktop during working hours.
- Audience Network opt-in, which an import can switch on by default and which we decide on deliberately.
- Conversion goals and the UET tag, set up natively so automated bidding learns from Microsoft's own data.
We keep a scheduled sync only where it helps and manage the rest separately, so changes on Google do not overwrite Bing improvements.
What is included in Microsoft Ads management
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UET tag installed through Google Tag Manager, conversion goals and enhanced conversions configured.
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Offline conversion import from your CRM on Scale and Enterprise.
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Audit of your existing Microsoft Advertising account during onboarding, written in the client panel.
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New ad copy and image extensions each month as part of your creative allowance.
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A landing page at the start that serves both Google and Bing search traffic.
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Live dashboard with Bing next to your other channels, monthly review, and weekly notes on higher plans.
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The Microsoft Advertising account, UET tag and Merchant Center store stay yours.
Steps to start Bing advertising with us
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Choose a plan and pay online.
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Fill in the brief in the client panel, including which Google campaigns perform best for you today.
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Our manager account sends an account link request. You accept it in Microsoft Advertising under Accounts and Billing, then Requests. If you have no account yet, the panel shows how to create one in your own name with your own payment method.
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Set the goal and monthly budget. Microsoft charges your card directly.
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We import, adjust, install tracking and launch, then report through the panel and email.
Who Bing ads management suits
B2B and SaaS companies, because LinkedIn profile targeting on search and an office-hours desktop audience fit business buyers. Local businesses and multi-location brands where Bing adds affordable lead volume for the same services already selling on Google. Ecommerce stores with a working Shopping feed that can be reused. Bing nearly always runs next to Google, so read about our google ads agency work, and for B2B audiences see the linkedin ads agency page. The full channel list is on ppc management services.
Microsoft Advertising management pricing
Growth at $2,500 per month includes 2 channels, typically Google Ads and Microsoft Advertising together. Scale at $6,000 per month covers up to 5 channels with CRM offline import and full server-side tracking. Enterprise at $10,000 per month covers all 7 channels with a senior team. Annual billing lowers each price by 15 percent. Spend is billed by Microsoft to your own payment method. Full plan details are on ppc management pricing.
Bing ads management questions
Is Bing still worth advertising on?
For many advertisers, yes. The audience is smaller than Google's, but it tends to be older, more desktop based and often at work, and competition in many auctions is lighter.
Can we simply import our Google campaigns and leave them?
You can, but imported campaigns usually need changes to bids, negatives, locations and audience settings. Leaving them untouched is the most common reason Bing seems not to work.
What is LinkedIn profile targeting?
Microsoft Advertising can use LinkedIn data to adjust search bids for people by company, industry or job function. It is useful for B2B advertisers who want more weight on decision makers.
Do we need a separate tag for Microsoft?
Yes. Microsoft uses the UET tag. We install it through Tag Manager and set conversion goals so bidding learns from Bing traffic.
Add the search audience Google does not reach
Get started online, or build a campaign plan to see how much of your search budget belongs on Microsoft Advertising.