PaidCampaigns

Retargeting agency that follows up across every paid channel

PaidCampaigns is a retargeting agency that runs remarketing as one system across Google, Meta, TikTok, LinkedIn, Microsoft and YouTube. Most visitors leave without buying or filling in a form, and a good follow-up brings some of them back. A careless one shows the same banner over and over, chases people who already bought, and ignores consent. We build audiences, windows, caps and exclusions on purpose, and you start online without a single call.

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Remarketing we run across channels

  • Website visitor audiences segmented by behavior: product viewers, cart abandoners, pricing page visitors, blog readers and people who started a form.
  • Dynamic product ads on Google and Meta, showing the exact items a shopper looked at, fed by your product catalog.
  • Video and engagement audiences from YouTube, Instagram, Facebook and TikTok viewers who watched a meaningful share of an ad.
  • Customer list audiences from your CRM for upsell, renewal and win-back, uploaded with consent and refreshed on a schedule.
  • LinkedIn retargeting of website visitors, document readers and Lead Gen Form openers for B2B buying committees.
  • Microsoft Audience Network remarketing for searchers who came from Bing.

Windows, frequency caps and exclusions

Timing matters more than reach in retargeting. We set lookback windows by intent: a cart abandoner may get a short window with direct product reminders, while a blog reader gets a longer, softer sequence with useful content. Frequency is capped where the platform allows and watched where it does not, so the same person does not see your ad many times a day. Purchasers and converted leads are excluded quickly, existing customers are separated from prospects, and audiences on different channels are aligned so one visitor is not hit by five platforms in the same hour.

What is included in our retargeting service

How retargeting starts with us

  1. Choose a plan and pay online.

  2. Complete the brief in the client panel: purchase cycle, offers you allow, customer list sources, consent tool in use.

  3. Grant partner or agency access inside each ad platform, for example the manager link in Google Ads and the Partners screen in Meta Business settings. The panel shows each platform step by step.

  4. Set your goal and budget. Each platform bills your card directly.

  5. We audit tracking, build audiences and sequences, and go live, reporting through the panel and email.

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Who needs a dedicated retargeting setup

Ecommerce brands with many product page visitors and meaningful cart abandonment. SaaS companies with long trials or pricing page visitors who leave to compare. B2B firms where several people from one company visit the site before anyone fills in a form. Local businesses with a short decision window, such as emergency services or clinics. Retargeting needs fresh traffic to work, so it usually sits on top of prospecting from our google ads agency and facebook ads agency work, and for B2B sequences see the linkedin ads agency page.

Retargeting pricing inside your plan

Retargeting is not sold on its own: it runs inside the channels of your plan. Growth at $2,500 per month covers 2 channels. Scale at $6,000 per month covers up to 5 channels with every CAPI, server-side tracking and CRM offline import, which helps audience quality. Enterprise at $10,000 per month covers all 7 channels and a custom attribution model. Annual billing is 15 percent less. Ad spend is paid directly to each platform. Compare details on ppc management pricing.

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Retargeting questions

Is retargeting allowed under privacy rules?

Yes, when it respects consent. We connect consent mode and your consent tool so tags only collect data from visitors who agree, and we upload customer lists only where you have the right to use them.

How do you stop ads following people who already bought?

We exclude converted users through purchase events, CRM lists and short exclusion windows, and we check the exclusions are working on every channel.

Does retargeting take credit for sales that would happen anyway?

It can, which is why we look at incremental signals, holdout tests where budgets allow, and blended results across channels instead of trusting each platform's own attribution.

How many channels should retarget the same person?

Usually fewer than you think. We assign each audience stage to the channels where it performs best and avoid stacking all of them on one visitor.

Bring back the visitors who were close

Get started online, or build your campaign plan to see how retargeting fits your channel mix.

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