PaidCampaigns

PPC management pricing you can read before you buy

See how it works
View down through a skylight into an office where a manager reviews a printed budget at a standing desk

Plans and prices

PlanMonthlyAnnual (per month)Managed ad spend includedWhat you get each month
Growth $2,500 / mo $2,125 / mo ($25,500 / yr) up to $25,000 / mo 2 channels, 8 new creatives, dedicated specialist
Scale $6,000 / mo $5,100 / mo ($61,200 / yr) up to $100,000 / mo up to 5 channels, 25 new creatives, 1 A/B test, weekly notes
Enterprise $10,000 / mo $8,500 / mo ($102,000 / yr) up to $400,000 / mo, then 2% of spend over the cap all 7 channels, 60 new creatives, 3 A/B tests, named account lead

Growth

For one or two channels in early scaling.

$2,125 / mo

$2,125 / mo billed annually ($25,500 / yr)

$2,500 / mo billed monthly

  • Managed ad spend up to $25,000 / mo
  • 2 paid channels managed
  • 8 new ad creatives per month
  • 1 landing page built at start
  • Tracking with GA4, Google Tag Manager and 1 Conversions API
  • Live dashboard and a monthly review
  • A dedicated paid media specialist
  • Account audit included in onboarding

Scale

For multi-channel ecommerce and SaaS teams.

$5,100 / mo

$5,100 / mo billed annually ($61,200 / yr)

$6,000 / mo billed monthly

  • Managed ad spend up to $100,000 / mo
  • Up to 5 paid channels managed
  • 25 new ad creatives per month
  • 3 landing pages built at start, plus 1 new page each month
  • Full server-side tracking, all Conversions APIs and CRM offline conversion import
  • 1 A/B test per month on your landing pages
  • Live dashboard, monthly review and weekly written notes
  • A lead strategist, channel specialists and a designer
  • Account audit included in onboarding

Enterprise

For brands consolidating several vendors into one accountable team.

$8,500 / mo

$8,500 / mo billed annually ($102,000 / yr)

$10,000 / mo billed monthly

  • Managed ad spend up to $400,000 / mo, then 2% of spend over the cap
  • All 7 paid channels managed
  • 60 new ad creatives per month
  • Landing pages unlimited within capacity, 2 new pages per month included
  • Everything in Scale tracking, plus data warehouse export and a custom attribution model
  • 3 A/B tests per month
  • Weekly notes and a quarterly planning document
  • A senior team with a named account lead and a response SLA of 4 business hours
  • SSO for the client panel, roles and permissions
  • Annual invoicing with PO and net 30
  • Security review questionnaire and a data processing agreement in the panel

Prefer to pay as a share of spend

Compare every plan side by side

FeatureGrowthScaleEnterprise
Monthly price $2,500 / mo $6,000 / mo $10,000 / mo
Annual prepay $2,125 / mo ($25,500 / yr) $5,100 / mo ($61,200 / yr) $8,500 / mo ($102,000 / yr)
Managed ad spend included up to $25,000 / mo up to $100,000 / mo up to $400,000 / mo, then 2% over the cap
Paid channels managed 2 up to 5 all 7
New ad creatives per month 8 25 60
Landing pages 1 at start 3 at start + 1 / mo unlimited within capacity, 2 / mo included
Tracking GA4 + GTM + 1 CAPI full server-side, all CAPIs, CRM offline import all of Scale + data warehouse export, custom attribution model
CRO tests none 1 A/B test / mo 3 A/B tests / mo
Reporting live dashboard, monthly review + weekly notes + weekly notes, quarterly planning document
Team dedicated specialist lead strategist, channel specialists, designer senior team, named account lead, 4 business hour SLA
SSO, roles and permissions no no yes
Annual invoicing with PO and net 30 no no yes
Security questionnaire and DPA no no yes
Account audit in onboarding yes yes yes

PaidCampaigns compared with a freelancer, an in-house hire and a typical agency

What you compareFreelancerIn-house hireTypical agencyPaidCampaigns
Price you see before you start quoted after a call salary, benefits and tools quoted after a proposal published, from $2,500 / mo
How you start calls and a scope document hiring process and ramp up discovery call, proposal deck, contract plan, card payment and onboarding in your client panel
Channels covered usually one or two depends on the person you hire often split across teams or partners up to all 7 paid channels on one plan
Ad creative extra freelancer or your own team extra designer or tools often a separate fee included every month
Tracking setup (GA4, GTM, Conversions APIs) varies by skill varies by skill often a separate project included and maintained
Landing pages and CRO tests rarely included extra developer time separate project fee included, tests on Scale and Enterprise
Cover for holidays and sick days none none depends on the team a team, not one person
Contract varies employment often 6 to 12 months monthly, cancel in the panel
Reporting spreadsheets or screenshots internal decks monthly slides live dashboard, written notes, monthly review

What the fee does not cover

Billing and cancellation

PPC management pricing questions

Why do you publish prices when most agencies do not

What happens if my ad spend goes over the plan cap

Is there a minimum contract

Can I start with Growth and move up later

Do you charge for the audit or onboarding

Is there a trial or a cheaper starter plan

Start with the plan that fits your spend