Digital advertising agency that matches channels to your goal
There is no single best ad platform. Google Search captures people already looking for what you sell, Meta and TikTok create demand among people who are not looking yet, LinkedIn reaches decision makers by job title, and YouTube tells a story that a static ad cannot. As your digital advertising agency, we start from your goal and budget, choose the channels that serve it, and run the full stack behind them.
The full digital ad stack we operate
A digital campaign is more than a set of ads. It needs audiences, creative, landing experiences, measurement and a feedback loop. We run all of it.
- Search: Google Search and Microsoft Ads (Bing), including Performance Max and Shopping for ecommerce.
- Social: Meta (Facebook and Instagram), TikTok and LinkedIn, with lead forms, catalog ads and creator content.
- Video: YouTube in-stream, Shorts and Demand Gen, plus short video on Meta and TikTok.
- Display and native: Google Display, Demand Gen and the Microsoft Audience Network.
- Retargeting: cross-channel audiences built from site visitors, video viewers, engagers and CRM lists.
- Behind the ads: creative production, landing pages, GA4 and Google Tag Manager, Conversions APIs and reporting.
How we choose the channel mix by goal
The mix follows what you want to achieve and how people buy what you sell. These are the starting points we use, adjusted after the onboarding audit and refined as data comes in.
- Ecommerce sales: Google Shopping and Performance Max for active demand, Meta and TikTok for discovery, retargeting to close. Read more on ecommerce ppc services.
- B2B pipeline: Google Search on high intent terms, LinkedIn for account and job title targeting, Microsoft Ads for business audiences, retargeting with proof content.
- Local leads: Google Search with location targeting, Microsoft Ads, Meta lead ads by radius, call and form tracking per location.
- App installs or subscriptions: Meta, TikTok and Google app campaigns, with in-app event tracking feeding bidding.
- Launching a new category: YouTube and TikTok video to build awareness, then search to capture the demand that video created.
Budget also shapes the mix. A small budget spread across six platforms gives none of them enough data to learn, so on Growth we focus on 2 channels and add more as spend grows.
See the mix before you commit
The campaign plan builder on our homepage takes your website, goal, monthly budget and industry and returns a personalised paid media plan: which channels, what share of budget each one gets, and which campaign types to start with. It is a quick way to see how we think about your business before choosing a plan.
What happens after you sign up
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Choose a plan online and pay.
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Complete the brief in your client panel: offer, audiences, goals, past results, brand assets.
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Grant access to each ad platform from inside that platform, following the guided steps in the panel.
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We audit current accounts and tracking as part of onboarding, set up measurement, and confirm the channel mix in writing.
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Creatives and landing pages are produced, campaigns launch, and we optimize every week.
Reporting comes through a live dashboard and a monthly review, with weekly notes on Scale and Enterprise. Messages go through the panel or support@paidcampaigns.com, with no calls required.
Who hires a digital advertising agency like ours
Companies whose paid media grew one platform at a time and now needs a single strategy. Founders who know they should be on more than Google but are not sure which channel to add next. Marketing teams that want search, social and video run by one group that shares audiences and data. For a closer look at running every paid channel under one roof, see our paid advertising agency page.
Plans by number of channels
- Growth: $2,500 per month. 2 channels, up to $25,000 managed ad spend, 8 new creatives a month.
- Scale: $6,000 per month. Up to 5 channels, up to $100,000 managed spend, 25 new creatives a month.
- Enterprise: $10,000 per month. All 7 channels, up to $400,000 managed spend, 60 new creatives a month.
With annual prepay each plan is 15 percent lower. There is also a spend-based option at 12 percent of monthly managed ad spend, minimum $3,000 per month, covering all channels at Scale-level service. Your ad spend is billed by each platform directly to you.
Which channel should we start with
Usually the one closest to existing demand. If people already search for what you sell, Google Search or Shopping comes first. If they do not know your product exists yet, Meta, TikTok or YouTube usually lead. The onboarding audit confirms the order.
Can we change channels after we start
Yes. The mix is reviewed every month. If a channel is not earning its budget, we propose moving money elsewhere in writing in the panel.
Do you run programmatic or connected TV
We run video through YouTube and Demand Gen and display through Google and the Microsoft Audience Network. We do not buy through separate programmatic platforms or connected TV networks.
How many channels can we run at once
Growth manages 2 channels, Scale up to 5 and Enterprise all 7. The spend-based option covers all channels.
Do you also create the ads
Yes. Every plan includes new ad creatives each month, produced by our ad creative agency team for each platform's formats.
Run search, social and video as one plan
Pick a plan and get started online, or build your campaign plan first to see the channel mix for your goal. To compare plans side by side, open ppc management pricing.