Ecommerce PPC services for brands that sell online
Selling online through paid ads means juggling a product feed, Shopping and Performance Max on Google, Advantage+ on Meta, TikTok and a steady supply of new creative, while every platform claims credit for the same orders. We run all of it as one team and judge it against the number that pays the bills: revenue across the business compared with total ad spend.
Google Shopping, Performance Max and the product feed
Shopping and Performance Max start with the feed. Titles, product types, custom labels, GTINs, images and availability decide which searches your products can appear for. We clean and enrich the feed in Merchant Center, fix disapprovals, and add custom labels for margin, bestsellers, seasonality and stock so campaigns can treat a high margin hero product differently from a clearance item. On top of that we split Performance Max and Shopping by those labels, feed Performance Max complete asset groups, keep brand search measured on its own, and add search themes and negative keywords where the platform allows.
Meta Advantage+ and creative volume
Advantage+ shopping campaigns hand targeting to Meta's algorithm, which leaves creative and data as the main levers. We supply both: a steady flow of new concepts from our ad creative agency team and server-side purchase events through the Conversions API so the algorithm learns from real orders. Existing customer definitions keep acquisition and retention budgets honest.
TikTok and TikTok Shop
For brands selling through TikTok Shop we run Shop ads that send viewers straight to product listings inside the app, and Spark Ads that boost creator and brand posts. For brands selling on their own store, TikTok drives traffic to the site with the Events API reporting purchases back. Hooks are cut for vertical video, because that is where most attention is won or lost.
What every ecommerce plan covers
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Feed audit and optimization in Merchant Center, plus catalog setup for Meta and TikTok.
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Shopping, Performance Max, Search, Demand Gen and YouTube on Google as your plan allows.
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Advantage+ and manual campaigns on Meta for prospecting and retargeting.
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TikTok Ads and TikTok Shop ads for brands that sell there.
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Purchase tracking through GA4, Tag Manager and Conversions APIs, deduplicated so one order counts once.
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Retargeting with frequency caps and exclusions for recent buyers.
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Landing pages for bundles, launches and offers that a product page cannot carry.
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Reporting with blended MER and new customer acquisition cost beside each platform's own view.
Why we report MER beside platform ROAS
Every platform counts conversions with its own attribution window, so adding up reported revenue often exceeds what your store actually sold. Marketing efficiency ratio (MER), total revenue divided by total ad spend, cannot be double counted. We show it next to platform numbers and new customer figures, so budget decisions rest on what reached your bank account, not on whichever dashboard looks best. We do not promise a ROAS or MER figure; we show you the real one every week on Scale and Enterprise, and monthly on Growth.
Start without a sales call
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Pick a plan on the ppc management pricing page and pay online.
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Fill in the brief: store platform, margins by category, bestsellers, seasonal peaks and shipping rules.
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Grant access to Google Ads, Merchant Center, Meta Business Manager, TikTok and GA4 with the guided steps in the panel.
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We run the onboarding audit across accounts, feed and tracking, then share a written plan.
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After your approval we restructure or launch campaigns and start the first creative round.
Direct to consumer brands of every size
The work suits DTC brands selling through their own store, brands combining a store with TikTok Shop, and catalogs from a few dozen products to many thousands. A brand running Google and Meta often starts on Growth; a brand on four or five channels with heavy creative needs fits Scale; a brand spending at large scale with several vendors fits Enterprise. Measurement is set up through our conversion tracking setup work, and checkout friction is tested by our conversion rate optimization agency team. For the Google side in detail, see our google ads agency page.
Plans for ecommerce brands
Growth costs $2,500 per month and manages up to $25,000 of monthly ad spend on two channels with 8 new creatives. Scale costs $6,000 per month for up to $100,000 of spend, up to five channels and 25 creatives. Enterprise costs $10,000 per month for up to $400,000 of spend on all channels with 60 creatives. Annual prepayment lowers each plan by 15 percent. Ad spend goes from your card straight to the platforms.
Do you manage the product feed or only the campaigns
Both. The feed decides what Shopping and Performance Max can show, so we optimize titles, attributes and custom labels as part of the plan.
Should we run Performance Max and standard Shopping together
Often yes, with clear roles. We decide per catalog which products go where and keep brand search separate so results stay readable.
Can you run TikTok Shop ads if we sell there
Yes. We run Shop ads and Spark Ads for TikTok Shop sellers, and site traffic campaigns for brands selling on their own store.
How do you handle sales and seasonal peaks
Seasonal budgets, promotions and creative are mapped out ahead in the monthly roadmap, and Google seasonality adjustments are applied around short sales events.
Do you work with our email and retention team
We share audiences and exclusions so paid ads do not chase people your retention program already reaches, and we coordinate offers through the panel.
Run every paid channel for your store as one program
Choose a plan and onboarding starts with your feed and tracking, or build a campaign plan to see the channel mix for your budget.