PaidCampaigns

B2B PPC agency for long sales cycles and buying committees

In business to business sales, the ad click and the signed contract can be months apart, and several people weigh in along the way. We run paid campaigns built for that reality: targeting the accounts that matter, judging leads by what happens after the form and feeding those outcomes back to the ad platforms.

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Overhead view of a conference table with open laptops, printed charts and four people in a meeting

Search that filters for business buyers

B2B search terms attract a mixed crowd. A query for a type of equipment or service can come from a procurement manager, a student writing a paper or a small buyer outside your market. We build keyword groups around commercial intent, write ads that state who the offer is for and, where it fits, mention minimum order sizes or contract terms so the wrong buyers self-select out. Negative lists, audience exclusions and schedules aligned with business hours add another filter.

Account based marketing on LinkedIn and beyond

For companies with a defined target account list, we upload those accounts to LinkedIn Matched Audiences and layer job function and seniority on top, so ads reach the buying committee inside each company. Document Ads share a guide or specification sheet, Lead Gen Forms capture interest without leaving LinkedIn, and Microsoft Advertising adds LinkedIn profile targeting to search. The same lists feed Google Customer Match where your data allows. Details sit on our linkedin ads agency and bing ads management pages.

Retargeting that follows the buying cycle

Long cycles mean many visits. We retarget by stage: early readers see educational content, people who visited pricing or specifications see proof and offers, and existing opportunities are excluded or shown content that supports the sales conversation.

What a B2B plan covers

Measuring the lead, not the click

Cost per lead looks good on a dashboard and tells you little in B2B. We capture the click ID with every form, store it with the lead in your CRM and send back conversions when the lead reaches the stages your team trusts, such as sales accepted or opportunity created. That lets bidding move toward the campaigns producing real conversations, and it lets us cut keywords and audiences that fill the CRM with leads sales never call back. The technical side is handled by our conversion tracking setup work, including deduplication and consent mode.

Attribution for long cycles

Platform attribution windows rarely cover a six month cycle, so we read results at the opportunity level from your CRM alongside platform data. On Enterprise we build a custom attribution model and export campaign data to your data warehouse so finance and marketing read the same numbers.

Onboarding without meetings

  1. Pick a plan on the ppc management pricing page and pay online.

  2. Fill the brief: industries served, deal sizes, target accounts, sales stages and disqualification reasons.

  3. Grant access to the ad platforms, GA4, Tag Manager and your CRM with the guided steps.

  4. We audit what exists and post a written plan covering structure, audiences and the conversion sync.

  5. After your approval we launch and report pipeline weekly or monthly depending on your plan.

View down through a skylight into an office where a manager reviews a printed budget at a standing desk

Companies that sell to companies

Manufacturers, distributors, professional services firms, logistics providers, IT services and industrial suppliers all fit, as do software companies, which have their own page at saas ppc agency. The common thread is a considered purchase, more than one decision maker and a CRM that knows which leads became revenue. Teams consolidating several channel vendors usually choose Enterprise; read more on our enterprise paid media agency page.

B2B plans and prices

Growth costs $2,500 per month for two channels and up to $25,000 of monthly spend. Scale costs $6,000 per month for up to five channels, up to $100,000 of spend, server-side tracking and CRM offline import. Enterprise costs $10,000 per month for all channels, up to $400,000 of spend, data warehouse export and a custom attribution model, plus annual invoicing with PO and net 30. Annual prepayment lowers each plan by 15 percent.

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Our sales cycle is long, how do you judge results early

We agree on leading stages, such as sales accepted lead or meeting held, and report on those weekly. Closed revenue is added as it arrives, so early decisions rest on signals your sales team trusts.

Can you run campaigns for a narrow niche

Yes. Small audiences need tighter targeting and patience with LinkedIn delivery. We say plainly when a channel cannot reach enough of your buyers to be worth the spend.

Do you work with our trade show and outbound teams

We can retarget event visitors and support outbound sequences with LinkedIn ads to the same accounts, coordinated through the panel.

What CRM data do you need

Lead source fields, click IDs, stage changes and deal values. HubSpot and Salesforce connect directly; other CRMs work through exports or an integration your team approves.

Do you promise a cost per lead

No. A lead price says nothing about whether the lead closes. We report cost per qualified stage and pipeline value instead.

Put your ad spend behind the accounts you want

Choose a plan and the conversion sync is set up in onboarding, or build a campaign plan to see a channel mix for your market.

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