SaaS PPC agency that optimizes for pipeline, not clicks
A software company does not need more form fills; it needs trials that activate, demos that show up and opportunities sales can close. We run Google Search, LinkedIn, Microsoft and retargeting for SaaS companies and connect the ad platforms to your CRM, so bidding learns from pipeline instead of from the cheapest sign up.
Google Search for buyers already looking
Search is where intent is highest: people comparing tools, looking for an alternative to a competitor or searching the job your product does. We structure campaigns by intent, separating category terms, problem terms, competitor terms and your brand, each with its own landing page and budget. Broad match only runs where conversion data from your CRM can guide it, and search term reviews plus negative lists keep spend away from students, job seekers and free tool hunters.
LinkedIn for the accounts you want
LinkedIn lets you target by job title, function, seniority, company size and industry, and upload account lists for account based campaigns. We use Sponsored Content and Document Ads to reach buying committees, Lead Gen Forms when a native form beats a landing page, and conversation ads for direct offers. LinkedIn costs more per click than most channels, so we keep audiences tight and measure it on opportunities, not on cost per lead. Our linkedin ads agency page covers the formats in detail.
Microsoft and retargeting
Microsoft Advertising reaches desktop search users at work and adds LinkedIn profile targeting to search campaigns. Retargeting brings back visitors who read pricing or started a trial without finishing, with messages tied to where they stopped. Our retargeting agency work sets frequency caps so prospects are reminded, not followed.
What a SaaS plan covers
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Funnel mapping: visit, sign up or demo request, activation, qualified opportunity, closed deal.
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Campaigns on Google Search, LinkedIn, Microsoft, YouTube and Meta as the plan allows.
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CRM integration with HubSpot or Salesforce so stages and deal values flow back to Google, LinkedIn and Meta as offline conversions.
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Separate measurement for trials and demos, since they behave differently in the funnel.
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Landing pages for each intent group, competitor comparisons and gated content.
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Creative and copy for LinkedIn, Meta and YouTube written for technical and business buyers.
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Weekly notes on pipeline created by channel on Scale and Enterprise.
Why the CRM import changes everything
If Google Ads only knows about form submissions, it finds people who fill in forms, including competitors, students and anyone curious. When we import qualified stages and closed won deals with their values, the platform can see which keywords and audiences produce revenue. This is set up through our conversion tracking setup work: click IDs captured on forms, stored in the CRM, and sent back as conversions when a lead advances. For product led companies we send activation events, such as a workspace created or a first project completed, so bidding favors users who actually start using the product.
Self-serve onboarding
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Choose a plan on the ppc management pricing page and pay online.
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Complete the brief: ideal customer profile, pricing model, sales cycle, CRM stages and competitors.
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Grant access to Google Ads, LinkedIn Campaign Manager, Microsoft Advertising, GA4 and your CRM with the guided steps.
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We run the onboarding audit and post a written plan with structure, audiences and tracking.
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After your approval we launch and report pipeline by channel in the dashboard and weekly notes.
Software companies from first paid budget to scale
We work with self-serve products that need trials, sales-led products that need demos, and hybrid models with both. Growth fits a company running Search and one other channel. Scale fits a team running Search, LinkedIn, Microsoft and retargeting with full CRM import. Enterprise fits larger marketing teams that need SSO for the client panel, roles, net-30 annual invoicing and a security questionnaire, described on our enterprise paid media agency page. If you sell to businesses outside software, see our b2b ppc agency page.
SaaS plans and prices
Growth costs $2,500 per month for two channels and up to $25,000 in monthly ad spend. Scale costs $6,000 per month for up to five channels, up to $100,000 in spend and CRM offline import. Enterprise costs $10,000 per month for every channel, up to $400,000 in spend, a data warehouse export and a custom attribution model. Annual prepayment lowers each plan by 15 percent. Ad spend stays in your own accounts.
Do you need access to our CRM
We need enough access to set up the conversion sync, usually an integration user or the native connection between your CRM and the ad platform. You control the scope.
Do you bid on competitor names
When you approve it. Competitor campaigns follow each platform's trademark rules, use honest comparison pages and run with their own budget so they never hide inside generic results.
How long until LinkedIn shows results
LinkedIn audiences need enough impressions before results can be judged, and long sales cycles delay closed deals. We report leading signals weekly and pipeline as it develops.
Can you work with our SDR team
Yes. Lead routing stays in your CRM. We read lead quality feedback from the stages your team sets and adjust targeting from it.
Is our customer data shared with the ad platforms
Only what the conversion sync needs, hashed before upload, under each platform's customer data terms. Consent choices are respected through consent mode.
Turn ad spend into pipeline you can measure
Choose a plan and onboarding connects your CRM in the first weeks, or build a campaign plan to see a channel mix for your goal.