White label PPC pricing and white label PPC management costs for agencies

A flat fee makes your supplier bill predictable within its scope, while a percentage fee changes with managed spend. A hybrid combines a base fee with a variable charge. Compare the calculation and the deliverables together before promising your client a fixed monthly price.

Inclusions vary more than the model names suggest. Flat fees usually cover management, defined channels and reporting; percentage deals cover management and reporting with production scope varying; hybrids separate core management from extra work.

A separate setup fee can accompany any model. Request the total due at purchase and the recurring charge after onboarding. Our PPC management cost guide explains the broader fee structures. If you also compare a direct agency proposal, the KlientBoost pricing guide helps separate published information from a custom quote.

A setup fee usually pays for initial account review, campaign construction, access checks and measurement work before ongoing optimization. It can represent substantial work, but the label alone tells you nothing about the deliverables. Ask for a written list rather than assuming that paying it fixes every tracking problem.

Separate the onboarding audit from implementation. An audit identifies broken conversion events or missing CRM feedback. Tracking setup involves configuring those events, testing them and checking whether the platforms receive usable data. Ask who handles website changes, consent settings and any recurring tools needed to keep measurement working.

PaidCampaigns includes the PPC audit during onboarding with every plan and charges no separate setup fee. Tracking implementation follows the selected plan's scope. Before buying any white label PPC services, ask what requires your developer's help, which access permissions are needed and what must be ready before launch.

Your resale price minus the provider fee is the amount available to cover your agency's own costs and profit. It is not automatically net profit. Account management, sales time, software and collection work still come out of that difference.

The following worked example uses our published Growth fee and a hypothetical resale price your agency chooses. For example, if you bill the client $3,500 per month, the calculation is as follows.

The annual option requires $25,500 upfront for the year. Its $2,125 monthly equivalent is not a monthly payment option. Consider the cash commitment if your client pays monthly or can cancel sooner than your provider agreement ends.

You set your own price and invoice your client. We invoice your agency, never your end clients, and contact them only if you ask. Your agency remains responsible for collecting payment, so agencies chasing their own clients' unpaid invoices for resold PPC services can use accounts receivable automation to organize reminders alongside their billing process.

Channels, managed spend and production scope change the work behind the fee. White label Google Ads management alone needs a different delivery plan from Google, Meta, LinkedIn and Microsoft together. Check which channels your client needs now and how adding another changes your supplier bill.

PaidCampaigns applies the same published plans to white label work, with a separate plan for each end client.

Enterprise adds 2% of spend over its $400,000 cap. Growth and Scale have their own spend limits, so plan an upgrade before your client's budget exceeds them. The alternative spend based subscription provides Scale level service at 12% of managed spend with a $3,000 monthly minimum, billed on the previous month's spend.

Creative volume matters because additional audiences and placements need new copy and assets. Growth includes eight new creatives monthly, Scale includes 25 and Enterprise includes 60. Agree on formats and approval responsibilities before selling a package that needs frequent video production.

Landing page scope also differs. Growth includes a page at the start. Scale includes three at the start plus one per month. Enterprise includes two per month, with further work within capacity. Define who approves copy, implements changes and maintains the destination after a campaign ends.

Tracking depth affects delivery as much as media volume. Growth includes GA4, Google Tag Manager and one Conversions API. Scale adds full server side tracking, all supported Conversions APIs and CRM offline conversion import. Reporting carries your agency brand, with a live dashboard and monthly review, plus weekly notes on Scale and Enterprise. Confirm the scope on our published pricing page before quoting your client.

A cheaper provider focused on Google alone can fit a small local client with low spend and a narrow lead generation brief. If your team supplies the landing page, tracking and creative, buying only campaign management can make sense. A broader team adds little value if the client cannot fund the work it provides.

Our plans are aimed at clients spending enough to justify a $2,500 management fee. For a very small client, a cheaper single channel provider may fit better. The Growth spend cap describes capacity, not a recommendation to buy the plan at every budget below it.

A fuller team fits when the client needs paid search, social, creative, landing pages and measurement handled together. Compare white label Google Ads proposals against our Google Ads management scope, then identify the extra work your agency must supply. White label PPC outsourcing only saves your team time when responsibilities are clear and the scope matches what you sell.

Get ownership, delivery and exit terms in writing before you invoice your client. A PPC reseller needs an agreement that supports its own promises to the end client, especially around access, cancellation and service continuity.

• Account ownership. Does the end client own the ad accounts, pixels and conversion data throughout the engagement?
• Creative ownership. Who owns finished ads, source files and landing pages, and what transfers when service ends?
• Contract length. Is the commitment monthly or annual, and how does renewal work?
• Cancellation per client. Can you cancel one client's service without ending other plans, and when does billing stop?
• Reporting branding. Do dashboards and documents carry your logo, and where can the provider's identity appear?
• Response times. Which support channel handles routine requests and urgent account problems, and what response commitment applies?
• Access levels. Can the provider work through partner permissions without shared passwords, and who can change billing or budgets?
• Data handling. Which systems hold client data, who can access it and how is it removed after exit?
• Non-solicitation. Does the agreement prohibit approaching your clients for direct work, and how are exceptions approved?

With PaidCampaigns, the end client owns the accounts and assets. Each monthly plan can be canceled independently, effective at the end of the paid month. Annual prepayment is a yearly commitment. Reports show your brand, although platform partner access can identify the businesses involved. Keep your client informed about specialist partners.

White label PPC costs depend on the fee model and delivery scope, so compare written quotes rather than an assumed market rate. PaidCampaigns publishes per client plans at $2,500, $6,000 and $10,000 monthly, or 12% of managed spend with a $3,000 minimum. Ad spend is separate, with no additional setup fee.

White label PPC is worth considering when your resale price covers the provider fee, your account management work and a profit you find worthwhile. It lets a web design, SEO or branding agency sell paid media without staffing every channel. Value depends on delivery quality, scope and retaining control of client relationships.

Charge a price that covers the provider fee, your internal service costs and your chosen profit, while matching the scope your client buys. You set the resale price. For example, billing $3,500 against a $2,500 provider fee leaves $1,000 before your own costs. Keep the client's platform ad spend separate.

Some white label PPC providers charge separately for onboarding, campaign builds or tracking implementation, while others include initial work in the recurring fee. Ask what the fee buys and whether any tools cost extra. PaidCampaigns charges no separate setup fee and includes an onboarding audit, with implementation governed by your plan.

Yes, white label pay per click lets your agency resell Google Ads management under its own brand while a specialist handles delivery. You invoice the client and manage the relationship. With PaidCampaigns, reports carry your branding, the client owns the accounts and assets, and platform access can identify the partners involved.