White label PPC for agencies that want paid media without hiring
Your clients ask for Google, Meta and LinkedIn ads, and building an in-house paid media team takes time you would rather spend on your core service. We run the campaigns behind the scenes, deliver reports under your agency brand and keep you in charge of the client relationship.
Paid media delivery for agencies built on something else
Web design studios, SEO firms and branding agencies often reach the same moment: a client launches a new site or rebrand and wants traffic now. Saying no sends the client to another agency that may take the rest of the account. Hiring a PPC specialist for a handful of clients rarely pays off. White label PPC fills that gap. You sell paid media as part of your offer, we plan, build and run it, and the client deals with you.
Our team works as an extension of yours. Specialists for each channel, a designer for ad creative and landing pages, and tracking experts sit behind your name. You see everything we do in the client panel and decide how much of it to pass on.
What we deliver under your brand
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Campaign strategy, build and daily management on Google, Meta, TikTok, LinkedIn, Microsoft and YouTube, within the channels the plan covers.
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Ad creative and copy produced to the end client's brand guidelines.
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Landing pages built for the campaigns, ready to host on the client's site or a page builder account.
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Conversion tracking with GA4, Tag Manager and Conversions APIs.
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Live dashboard and monthly review documents branded with your agency logo and colors.
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Written weekly notes on Scale and Enterprise, ready to forward or adapt.
Who owns what
Reports and documents carry your brand, and our name does not appear on anything the end client sees unless you choose otherwise. The ad accounts, pixels, data and pages still belong to the end client, which is how the platforms expect it to work and what protects everyone. Your agency is added as a partner or manager on those accounts, and we work inside them through the same partner access. If the end client ever leaves, their accounts leave with them intact.
One plan per end client
Each end client runs on its own plan, so budgets, channels, creative volume and reporting stay separate. A small local client fits Growth with two channels; a growing ecommerce client might need Scale with more creative and full server-side tracking. You set your own resale price, and we never contact your clients directly unless you ask us to.
Communication stays with you
Questions, approvals and results move through the panel and email between our team and yours. When an end client needs to approve an ad or grant access, you forward the request, or invite them to a limited view of the panel under your brand. There are no calls with your clients on our side.
Getting a client live
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Choose a plan for the end client on the ppc management pricing page and pay online.
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Fill in the brief with the client's goals, brand assets, budget and your branding for reports.
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Have the client grant access to their ad accounts, GA4 and Tag Manager using the guided steps, with your agency and ours as partners.
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We run the onboarding ppc audit and post the findings in your branded format.
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After your written approval we launch, then report weekly and monthly under your name.
Agencies that fit
Web and development studios whose clients need traffic after launch. SEO agencies whose clients want paid search beside organic results. Branding and creative studios that already make the assets but not the media plans. Marketing consultants who manage strategy but not execution. If your clients sell online, see our ecommerce ppc services; if they sell software, our saas ppc agency page shows how those campaigns run. For a full view of channels we manage, read our paid media agency page.
Agency pricing is the same transparent pricing
White label work uses the standard plans: Growth $2,500 per month, Scale $6,000 per month and Enterprise $10,000 per month for each end client, with 15 percent off on annual prepayment. The end client pays ad spend directly to the platforms from their own card. Your margin is the difference between your resale price and the plan.
Will the end client know you exist
Only if you want them to. Reports, dashboards and documents show your brand. Inside the ad platforms, partner access lists the businesses that have access, so we recommend telling clients you work with specialist partners.
Who owns the ad accounts
The end client. Ad accounts, pixels, data, pages and creatives are theirs, and access is granted to your agency and ours. This protects the client and keeps you clear of disputes.
Can we bill our clients ourselves
Yes. You pay us for the plan and invoice your client at your own price. We never invoice your clients.
What if a client cancels
Cancel that client's plan any time; it ends at the close of the paid month. The client keeps their accounts and assets.
Can our team stay involved in the campaigns
Yes. Your strategists can comment, suggest and approve in the panel. We handle the hands-on management.
Add paid media to your agency offer
Start a plan for your first client, or build a campaign plan for a client's goal and see how we would structure it.